Representation
Stuart Hall
The Dominate reading of Stay by Rihanna is that she is vulnerable, she's stripped down naked and is very simple. We denote her very sad making us the audience feel sorry for her. The mise-en-scene is very simple, its just her in a bath and the background is plain black. The simplity of the video connotes that she is in a sad place as well as the pace, we feel sorry for her. She is denoted to very natural who needs to be helped. The lyrics say she needs saving.
However the negotiated reading could be that we feel sorry for her as we see emotion in the video but she may not need to be stripped down in order to show the audience what she means even though she is in a bath.
The last oppositional reading may connote her to be a bad role model for the audience especially if she has little kids as fan due to the fact that people may think that she thinks its okay to be naked on screen even though she is in a bath tube. People may also connote from the video that she may be depressed but she likes it as the lyrics say i want you to stay even though she singing about a bad relationship. The video denotes a dark place to the audience which people may not like and may associate Rihanna too since the public saw her go from good girl to bad.
Laura Mulvey
N dubz 'Girls', i believe objectifies women as we denote the main singer in the band Dappy getting kissed by different girls connoting that individually the women don't have an value, there just there to make him look cool and for him to have good looking girls around. The lyrics as say GIRLS i tell anything they wanna hear. At the beginning the girls are a product for Dappy, a little fun. The video conforms to Laura theory the Male Gaze. We denote girls with very short dresses on in the video to attract male attention.
Most of the time women are objectified however sometimes men are objectified. We denote this in Superbass by Nicki Minaj, she has complete control over the men in the video. They are there to make her look better in terms of rep. We denote her with men without their tops on in the video, the men are in the background with only their underwear on. The male gaze has been reversed, as men are being objectified as the female target audience will only care about the males bodies in the back not them as an individual.
Some music video tend to empower women, this is very rear due to the society we live in. We see empowerment in sing;e ladies by Beyonce, Beyonce embraces being single in the music video as some people think life depends on being in a relationship, she is breaking the representation. She believes women are strong individuals in and out of a relationship. The video is simple, however does still objectify women due to her costume, this may be to get view and people to by it but the overall music video and song empowers women.
Andrew Goodwin
The Dominate reading of Stay by Rihanna is that she is vulnerable, she's stripped down naked and is very simple. We denote her very sad making us the audience feel sorry for her. The mise-en-scene is very simple, its just her in a bath and the background is plain black. The simplity of the video connotes that she is in a sad place as well as the pace, we feel sorry for her. She is denoted to very natural who needs to be helped. The lyrics say she needs saving.
However the negotiated reading could be that we feel sorry for her as we see emotion in the video but she may not need to be stripped down in order to show the audience what she means even though she is in a bath.
The last oppositional reading may connote her to be a bad role model for the audience especially if she has little kids as fan due to the fact that people may think that she thinks its okay to be naked on screen even though she is in a bath tube. People may also connote from the video that she may be depressed but she likes it as the lyrics say i want you to stay even though she singing about a bad relationship. The video denotes a dark place to the audience which people may not like and may associate Rihanna too since the public saw her go from good girl to bad.
Laura Mulvey
Most of the time women are objectified however sometimes men are objectified. We denote this in Superbass by Nicki Minaj, she has complete control over the men in the video. They are there to make her look better in terms of rep. We denote her with men without their tops on in the video, the men are in the background with only their underwear on. The male gaze has been reversed, as men are being objectified as the female target audience will only care about the males bodies in the back not them as an individual.
Some music video tend to empower women, this is very rear due to the society we live in. We see empowerment in sing;e ladies by Beyonce, Beyonce embraces being single in the music video as some people think life depends on being in a relationship, she is breaking the representation. She believes women are strong individuals in and out of a relationship. The video is simple, however does still objectify women due to her costume, this may be to get view and people to by it but the overall music video and song empowers women.
Andrew Goodwin
Voyeurism is used a lot in music videos as they tend to highlight features of women so that women are seen to be sexual, for example we denote parts of Rihanna's back in Stay. It teases the audience, mainly the male audience as women are the target when voyeurism is used in music videos. Voyeurism is when it appears people are looking, we mainly see people looking through a window or a mirror, however our picture we made shows the main feature which people look at in music videos, women have to look in a way which will attract views.
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