Final Magazine

Final  Magazine

Final Digipak

Final Digipak

Final Music Video

Final Music Video

Week 15 blog reflection

Week 15 blog reflection

This week was our final week in product. Our deadline was Thursday for our main product. Our main focus this week was finishing our ancillary products- Magazine and Digipak.
Our first decision of the week was making sure that we both knew what we are doing. We broke the two products up, Ella did the magazine and I did the digipak.
This week was hard as we didn't have much time to spend on our ancillary products meaning we had to rush them in order to meet the final deadline.
The week started with us taking more photo's of Ediz the artist, we used the green screen as we had the plan to have the artist walking across the inside panels of the digipak. However this didn't work out how we wanted it to when we started editing the pictures in fireworks. I felt that it looked too random in terms of the positioning, when i added more of him walking it looked to cramped. I then also had to decided between photoshop or fireworks. I chose fireworks because i have more knowledge with the program but i will use photoshop to edit the pictures because its much more easier.
I felt that making the ancillary product was harder than it looked as the editing on the images had to be very detailed in order to go on a background. Also picking the image to represent the artist was hard and finding a meaning. I decided that i wanted the artist to look sad as the album is about love.

I then used the pictures i edited to create the middle inside panel. I edited all the images of Ediz walking together.
I then had to make the decision of the colour scheme which i found hard. I had to make sure the colour were consistent and the colours appealed to my target audience. So i stuck with the red, black and white colours. Our main focus was to try and get all three products the same in order to appeal to our target audience. Overall i was happy with our final products when we handed them in as i felt they matched our genre. 

Week 14 blog reflection

Week 14 blog reflection

This week has been focusing on finishing up the music video to the standard that we wanted it after taking all the feedback that we got. We spent a lot of time out of lessons working on our product. We also had to think about our ancillary product and how we could match all the two ancillary products and the music video.
The main decision this week for the both of us was deciding what we wanted to do with the lighting. We decided earlier to have a red tint on the behind the scenes part and a black and white on the narrative scenes.

However the red tint wasn't consistent on all the scenes because the original clips had their own lighting. The red was a light red and our teacher gave us an idea to make it a dark red as the colour palette overall with our music video is dark.
This week we also tried to get rid of any missing gaps and change any scenes we didn't like after watching and re-watching the video. We found that we when we spaced out the clips on the timeline we had small gaps. We just extended both clips to see which one suited the gap better.
Overall i was happy with the timing of this week as we were on track and only had to start one day after school. I felt happy with the music video as well because the changes helped the work. 

Week 13 blog reflection

Week 13 blog reflection 

This week has been purely focused on editing. Our deadline was meant to be this week but it got extended meaning we had more time to edit and get all the bits together. Our main focus this week was trying to add transitions and get the lip syncing on point. In our Monday lesson we got group feedback from all the other groups. This helped me and Ella see what our target audience thought of our music video. The feedback we got was sort of helpful but not many people gave us things we could change. However Abir and Rianne said that some of the lip syncing needs to be put into different places, that towards the end of the music video it stops cutting to the beat.

The main strengths of the video that people gave us was good camera movement through out the music video, this comment repeated the most. People also liked the over lays we had with the lights, when Ediz was singing with the guitar. 

The majority said they like the miss-en-scene which is good because mise-en-scene is an important aspect to our genre. They liked the parts with the lights and the black background as they thought it was creative.

This feedback which we got really influenced our work, as we decided to get rid of some of the bad lip syncing scenes and we added another scene of the girl to make it clear about the narrative. However someone said that Ediz in the narrative doesn't look like a homeless guy which we agree with but me and Ella decided we were happy with what we have.

This week we learnt that getting people to look at your work is really helpful especially when the people giving feedback are in your target audience. The feedback helped improve our work and helped point out aspects me and Ella couldn't see. 

Week 12 blog reflection

Week 12

This week we have only focused on editing and getting our first draft done by Thursday which we did. We still need to include transitions and manipulate a few clips but overall i am happy with our first draft. I really want to get  feedback from class mates as they will be our target audience so we can change things that don't appeal to them. This will be done in Mondays lesson, giving us the other half to carry on editing. Our deadline is next week meaning the pressure is on to finish the editing. Our main decision this week was deciding if we wanted to keep a location in the music video as we didn't have enough shots of our artist in this location and we had too many locations in the music video. I left one clip of him in there so i can see what people in class think on Monday. We also decided to change the filters on the behind the scene clips. We went from black and white to red because we watched a few music videos and we saw that indie genres tend to had either a red filter somewhere in the music video or red lights. We also decided to make the narrative black and white so people knew which parts are narrative as we have the artist in both the narrative and performance. We got this idea from Ed Sheerans video as we felt it was more effective. 

Next weeks the final deadline to edit the music video which has come very fast but i fell like the music video is what i planned it to be like. I am happy with the clips and editing we have done and i feel that we have met the genre of our music. We will meet this deadline however we still have finishing touches to do such as the transitions and making clips more shorter.

This week also was easier due to the fact that i felt more confident with final cut and was able to edit the clips more easily making production time more effective due to the YouTube clip. 

Blog reflection 11

Blog reflection 11

This week we purely focused on editing the clips we had. However at the beginning of the week we filmed a few un planned shots to help bring the video together. Editing allowed us to see the faults in our previous filmed shots. The main decision for this week was trying to decide what shots went where and what shots we wanted to use in our music videos and ones to avoid. We also decided this week that we wanted to have behind the scene clips in our video. Meaning we had to go back and sort that out. However a lot of time has been spent on trying to get use to final cut. We had to change the colour on a majority of clips because they were too dark but final cut tools helped us make them brighter. We also started our digipak and magazine as we took some pictures when we filmed so we had consistency through all three products. We started editing the digipak and magazine to help us later on in the production area. We did this because we didn't have any shot to edit before filming because we used all our previous shots.

 Our plan was to have our first draft by thursday which we missed due to the lack of shots. However we have a deadline for next friday which we will meet allowing us to get feedback. I also had to decide weather i wanted to use fireworks or photoshop to edit the digipak with, i decided to use photoshop as i felt the software would give me more space to edit the digipak. I also want to become more experienced with this software. We mainly need to fill in the gaps for the bits we don't have footage which will be done by next week. I fell like we are in a good place in terms of timing for production. 
This week i learnt how to use final cut in more details as i can confidently import footage to my library which was a struggle before. I also learnt how to correct the colours on dark clips and how to add fades and filters to a clip. 

Week ten blog reflection

Week ten- blog reflection 

This week we have continued to edit and make sure all our pre-production work is up to its best standard. This week we have been focusing on adding transitions to the clips we edited last week. We have also started to think about creating our digipak and magazine. However hopefully we will start actually designing them on mondays lesson. The biggest decision this week was trying to get the right transitions, we didn't want to add any ones that made our work look silly. Some of the transitions didn't look good at all. We also had to try and decide a day were we could get our artist in school to film the studio scenes and a day were the teacher we needed were in school after hours. We decided Monday as everyone is free and available. However i was hoping to film these scenes during this week but it failed so we continued to edit and add to our blogs. We also filmed some more shots under the subway as we felt the shot we had were a bit weak, in terms of camera movement and shot types. We also added some more shots to our shot list because we felt we could improve the shot we had, we added over 20 more shots. This allowed our music video to have more cuts. We both decided after watching other indie music videos that we didn't want too many cuts because the song has a slow pace.
Overall this week has been a good week because we were able to look at our work and see what we can do to improve it. My aim is to have filmed all the scenes we need by the end of next week and have the rest of the time to edit and make our digipak and magazine. I also hope we can take our pictures for them during filming time so the products all match. 

call sheet 2

Week nine blog reflection

Week nine

This week has allowed us to see what we filmed during half term. We started to edit the footage we filmed in the half term. This then allowed us to see what we have to film next time. This weeks main decision was deciding what footage went where when editing the clips with the song. We both felt that we still need to film more however i was really happy with the footage we had and the footage we edited together. From the shot list i think we filmed about 20 shots in one day. We filmed many shots in he day we filmed but we found that we didn't get the artist lip syncing to all the song. So we only have certain lines which are lip synced in that location. However the narrative side of our video is coming along better than i thought. Editing was a little bit of a challenge because we haven't really edited using final cut, but once we edited twice it got easier. Final cut allowed us to add different and more difficult aspects to our work unlike I Movie. We had to use YouTube and the teachers to help us a little as we had trouble with one of the clips. The lighting was too dark to use but we liked the shot, we figured out how to change the colour but the shot didn't look right. We have already added a lot of footage which means we have a lot more time to edit and re film if we have to. Our plan is to film on Monday and then edit the clips in on Tuesday so we know where we are and what we have to film again. Our main concern is getting shot where the artist is lip syncing and in the studio as we need to fill the middle and end bit of the song. This week has made me more confident about our idea as its coming together as we edit and film. Hopefully by the end of next week we will have a draft to show to our teacher and get feedback. 

Week eight blog reflection

Week eight

This week is half term and we finished our pre production in lessons, however we did have to make a few changes to our analysis of the digipak and music videos. We also started filming which was fun because our idea was coming together, however due to the rain we had to move our location closer to home. This was a big decision for us because we really wanted to use that location (Bricklane) but it rained heavily on the day we needed to film so we changed it to Romford skate park and the subways around Romford. I wasn't disappointed with the new locations as i felt the location still worked and gave us the hipster look. The subways really helped with our narrative and the new location was easy to get too with the cast and the equipment. We filmed this week so we could be ahead of the schedule so we have more time to edit and re film any bits we need as we have different ideas. We also had to change our location and our idea slightly to fit the weather, this showed us how things can affect our production and we have to be ready for things like this. We also found it hard trying to get everyone to meet at the same place at the time we picked because we had a lack of communication before we went out at filmed but it worked out better for the production. We both feel that we need to edit the shots we have before we film more.

This is the location we filmed at. 

Call sheet 1

Casting and final inspiration

Finishing bits

We made a casting video to get an idea and see which person would fit the role of our artist the best. This allowed us to see who can lip sync which we believe is an important part to make the video look realistic. But we also wanted someone who could perform. From the casting video we picked Ediz to play the artist because in the casting video he lip synced well and he could perform were as Gareth could lip sync but not perform. Ediz also had the look of our artist so it worked out perfectly.

We also made a final mood board to show our inspirations for our final idea, these pictures and videos sum up what we want to create. Some ideas have changed from our last mood board, we will look at this mood board when we need to create the look of the music video and our artist.

Week six blog reflection

Week Six

This week we started to analyse all three product; music video, digipak and magazines advert. We broke this down and i did the three music videos along with a digipak and Ella did the other side. This allowed me to get a real understanding of the products that i need to make and see the common conventions of each product. This was a hard task because we had to break down every aspect of the product and analyse it, I did the music videos which i found challenging because music videos can be connoted in many different ways. However this task helped develop my idea and give me ideas about different editing ways in music
videos.

I then analysed the results from my survey to see what my audience want and what they think about my idea. The results i got really helped developed my idea, from the responses i have slightly changed my idea to the typical idea about the theme of love in my narrative and the performance being in a studio. People gave good constructive feedback which meant i could develop on my idea, getting feedback also meant i could get an idea of my audience so i know what they want.

This week we also filmed our focus group for my idea, this allowed people out side our class and people who didn't answer my survey online to give me a input, this focus group was very interactive, i got a lot from this focus group because the people gave me a lot to think about. They wanted typical conventions even when i suggested the idea of subverting to make the video new. I also got a mix of peoples opinion which is good because i want my audience to be mixed of personality and cultures.

We also started our treatment this week, this week was quite hard because we had our first strict deadline. This weeks biggest decision was taking all the feedback and finalizing my idea for our final video. This week has mainly helped me develop on my ideas for all three products. 

Production schedule

We will try and stick to this schedule when filming, it tells us where we have to been and when making filming easier. This production schedule will help us organise our production as we have to get the cast and equipment there on time whenever we have to film. We also can see when we have time to edit the footage we have, this will be the times in lesson as we can't film without our artist. 

Shot list

This is our shot list, this will help us when we film. We know where we have to be when filming certain shots. It also tell us who we need to film the shot and what equipment we need but most importantly what shot we need to film. This shot list gives us a rough idea what we need to film so our music video shows our idea once edited. Hopefully we will stick to this shot list as it will make production so much easier for me and Ella.

When coming up with our shooting script we looked at two music videos. For each one we counted how many shots were present in each video. On average there was around 70 shots in both of these music videos and the pace of the song matches with our song "Once in a lifetime"

Recci images

Recci

These are some of the locations which we will use in our music video, we picked these locations because we like the look and we believe these are common locations used in music videos. We don't want to have too many locations in the video because we don't want to confuse the audience.

Back-up location

We then picked Ella's house for the bedroom scene that we need because we have access when ever we like and its very close to school meaning we don't have to travel too much. The locations we will use is her bedroom because its a typical bedroom making the scene look more realistic to the audience. We don't want a bedroom which is expensive like you see in RnB videos we want simple because our genre is indie. This will be a back up location for us to film at incase we don't like any other shots we take.

We will also use brick lane to film the scenes when the couple are all loved up, Brick Lane has the look we want to create for our locations, it has a typical hipster look and fill making the genre more clear to the audience.  We will film the couple around the brick lane market because we like the mise-en-scene. However we may have trouble getting there as we have to get on trains and the cast may not be able to travel when we need them, also if we have to re film it may be hard to get continuity. If this location fails we have a back up of the skate park in Mawney park, because this is typical location which people said they would expect. We also think it has a typical young relationship feel as well as a indie feel. We will film the stuff which will be on the projector at these locations. This location is easier to get too for the actors in the video. These locations both have the feel of a indie music video and will help portray our narrative of a homeless guy. 

We also want to film in Camden because we feel that the miss-en-scene will portray our narrative perfectly. Our narrative is about a homeless guy trying to get a rich girl to notice him, we will have him sitting on street corners and walking around Camden. We also want to film the artist performing to the camera against a wall with graffiti on it. However this location may be hard to get all the cast to because its fairly far from school. If this location fails we will try and use different place in Brick Lane. 

Our final location for our music video is the school music studio, we will have to get permission and book it out but we believe this location would be good for the performance and show the emotion of the artist. This will also strongly show the audience our genre and allow us to have a performance aspect to our video without having the artist against a plain back drop. Our artist will be in this location for more than half of the video so its important we get enough time at this location.

Magazine flat plan

This is what we plan for our magazine advert to look like, we stuck with the same colour scheme and used the objects to help create synergy between all of the media texts. For our magazine advertisment we wanted to create something that created a clear brand for the artist. We wanted to make sure that the colours white, black and red are used in all of our media texts to create a brand for the artist. We ended up using the same cross and rose which we put in the digipak and we will include on the artists guitar as a sticker which will help create a strong synergy between all pieces of media. We wanted a close up shot of the artist in the middle of the X in the same costume that he will be wearing in the digipak and the music video. We will make sure the artist is wearing the same hat as we wanted to make this clear to the audience that this is how the artist will be recognised in the industry. We used the colour red as most of his songs will be associated with love and he will sing about his love life and heartbreaks. We stuck with the colours black and white as we felt as though even though it is quite simple it will make the main focus stand out to the audience and the artist is quite simplistic with his music so it works well together. We featured the song "Once in A lifetime" as this is the song that we will be using for our music video, we made the typography of the album title large and at the top so the focus will stay on that. We placed the artists name at the bottom in a smaller font as we felt as though this was conventionally seen in most magazine advertisments. The Interscope record label is placed in the bottom right hand corner as we don't think it is something as important as the artist himself.

Week seven blog reflection

Week Seven

This week we was very hectic as we had to get all our pre production finished so we could film in the holidays, we mainly finished our pre production however we had to make a few changes to our work and our idea. Making the decision on our final idea of going with the homeless guy trying to get the rich girl as our narrative and having a performance was the biggest decision. We also had to make a shot list for this idea, which we found easy once we knew our idea. We found that the shot list was very time consuming which we didn't expect which meant we had less time in class to do the finishing touches to other pre production work. But we worked together in order to get all the pre production done. We also had to do the flat plans for both the digipak and the magazine advert, this was a fun task as it wasn't written work. Ella did the magazine flat plan and i did the digipak, however we pre planned colours and layout together before we did the real flat plan. This meant that we could keep consistency for the audience and allowed us to brand the artist. This task had many decisions as i had to decide what kind of pictures i wanted, where i wanted them, colours, record label and text style. Before i did my flat plan of the digipak i did independent research by looking at Ed Sheeran album cover, Passengers album cover and looked at Rihanna's digipak to get an idea of layout. Ed Sheeran and Passengers album allowed me to see what kind of things indie artists have on their albums. The last main task we did this week was create the production schedule for filming, this means we know where we need to film and when, making production easier and quicker for us. We also gave our cast a copy of this schedule so the know when we need them and what for.

This digipak helped us develop our idea and showed us what a typical digipak looks like. 

Treatment

Treatment

(The prezi can only be view on google chrome)
From the vox pop and focus group we expand/ developed on our idea.

Audience- Our target audience for all 3 products are teenage girls from 14-25, we believe this is a good age for them to understand the music but also they will be attracted to the male artist. We would like to appeal to males but from the research males don't have much to relate to with our idea, however we will still try and cast a young attractive female so the males can relate a little. Females are more likely to relate to the artist because he will sing about his feelings which the majority of females like. The colours in all three products will be aimed at a young audience by using current colours such as black, white and red. These colours are in and teenagers will be able to relate and use the products for personal reasons.   The main target audience for the music video will mainly be the white ethnicity due to the fact that both characters will be white. However we would like to open the artist up to all ethnicity by having a different race extras at the party to, also the magazine and Digipak won't be aimed at a specific ethnicity, we will use colours and images which can relate to every ethnicity. The artist will be aimed at working class as the Digipak mainly because a working class would be able to understand him and purchase the three products.  We will appeal to the young female audience by having an attractive male as the artist and keep everything modern in all three products and have narratives which they can personally relate too. We will use costume in all three products to help attract them and make the miss-en-scene look young. 

Technology- Through out the production we will be using a standard digital video camera which allows us to film the scenes on, this is because this is the only camera available to us. However the camera which we have access to will be perfect for what we want to film, the digital video camera is easy to transport which we need to get around different locations and film. We will also use a tripod when filming to keep the digital camera steady and straight, making the scenes look more real. The equipment we get will be provided by the school as we don't have a budget for this project. All the scenes we film will be stored on our SD card which is a small memory card which goes in the digital camera. The camera and tripod are very light making it easy to film in different locations and cost us no money because the school provide them. We will also use a I mac to edit all the work together using final cut to edit the music video together. This is a new program however we had a little practise on at the end of last year. For the magazine and Digipak we will be using fireworks and photoshop to create, this makes it easier for us to make the two products look realistic, we also have experience using the two programs meaning we shouldn't take too long with the products. The equipment we are using is given by the school and is all familiar to us making this project easier in term of technology. In post production we will use a flip camera to film our evaluations because it allows us to set it up easily and allows us to transfer the video quickly at a low quality to the computer to upload. We have used a flip camera before making it easier for us and allows us to build on our current knowledge. We will use a range of websites during production such as youtube to get inspiration for editing techniques and to analyse products to get a real understanding of what we are making. We will use outlook skydrive to upload powerpoint and word documents through out the year as it gives the teachers easy access to our work and allows me to view my work when ever i need it. We will use the internet to get images for the magazine cover like the interscope logo and other logo which we may need. 

Logistics- We have a few locations in mind because we don't know if we will be able to get to them or if we are allowed to film in these locations. We need a studio to film the scene when he is singing to connote the genre of indie. We will try and use the school studio however we need permission and need to know when we can film. If not we will have to find an alternative. We then need a location to film the narrative, we will need a party location which will be at my house as we have access when ever we want and its easy to get to for us. We will also need to film the couple doing couple stuff which could be anywhere so we could use the street which we have access to anytime, however if we want a hipster look we have to travel which may be hard with the cast as they might not have the time so we have consider using the green screen, even for our photos for the digipak. The locations we use for filming will be the same for the digipak as we want to keep the three products consistent. We will also use Ella's bedroom as we have unlimited access to it and can film when ever, this location will also be easy to get to for everyone. For the magazine we are going to use a black backdrop, so we will have to book the backdrops at school and make sure we can get the cast all there at one time. We are still considering people to play the artist because we want a certain look as we want a white male who can lip sink and have good chemistry with the female. We have someone in mind but we still want to look, this person will be chosen if they can lip sink and have the look, we really want to create the look of a indie artist so the audience know what genre we are making the video from. The main problems which we might find is finding someone with the look and being able to lip sink, so we may have to settle for one or the other, we don't want someone who is boring in front of the camera. The weather maybe a problem because its starting to get cold which will make it hard to travel to locations and film. They weather may be inconsistent for filming which may make the video look unreal.  We also want someone who will be able to do the photo shoot for the magazine and digipak, we have to find someone who has the time. 

Artist=

Our artist is Landon Austin a white,young male who is based in Nashville, USA. Landon belongs to the indie genre and is represented as a simplistic and casual artist. This is shown through his music videos and his appearance  Landon wears typical clothes such as a plain t-shirt and jeans and his music videos are often just him singing to the camera .This tells us that he is laid back and the focus is all on his voice rather than his looks and what he wears. Landon Austin plays a guitar, like most indie artists this connotes that he is a real artist and hasn't been shaped by the music industry. The use of his instrument in most of his songs shows that he can use this to express his emotions and his dedication and passion for his career as an artist. We feel as though the artist may

come across as quite smart and more well dressed than we expect when we listen to our music so we have made some changes to make him fit the genre with how we feel he should fit it. Our artist wont be materialistic and will never be seen wearing brands which will make him more appeal able to a people of a working class. He will be branded by wearing a beanie hat, which will be seen throughout all of the media texts to show a clear link.  He will also wear skinny acid wash jeans, a white t-shirt, a bomber jacket and just plain trainers. We have decided to use this style as our focus group said they would want the artist to come across a simple and like a typical hipster. From our survey we carried out we also found that people want our artist to be exactly like that description, compared to him wearing a suit, a shirt, sunglasses or baggy trousers and a hoody.

Our Vision:

Our vision is to have a split between a narrative and a performance which will occur throughout the whole of the music video. We will have three main locations, one being in a normal room where we will probably use the green screen. Our second location will be at a party where we will film the narrative side to the music video and our final location will be used for the performance element where it will be set in a recording studio. Throughout this we will have the artist in the same costume throughout the performance to keep it the same, and he will always be seen singing with his guitar as this is also a strong part contributing to his brand. By showing him in a recording studio it will connote his love and dedication for his role as an artist, and by showing his guitar as a prop it will help show how he can show his emotions through his music. When using the green screen we will create a projection which will appear over the plain screen and the two characters in the narrative will stand in front of it so the projection is over them. We got some inspiration from the music video Ariana Grande-The Way as they use a similar projection over the two artists featuring in the song (http://www.youtube.com/watch?v=_sV0S8qWSy0). This will help show the audience more about what their relationship is like and the good and bad times they went through. In the location where we see the two characters at a party we will see the boy and girl being quite distant from each other. The girl will be seen dancing with other boys while we contrast and see the boy on his own and this helps connote his heartbreak and longingness for the girl. This will help show the different sides to the relationship and how the relationship has its ups and downs. We got some inspiration from Beyonces music video-If i were a boy as they use a similar party scene where the girl is attracting male attention and the boy reacts in a bad way when she approaches him after (http://www.youtube.com/watch?v=AWpsOqh8q0M). The props will be rather minimal and often found just like the lighting as we don't have resources to be making anything to fancy. I think keeping it simple with just a guitar and using locations which we can use freely will be much better as it will create a sense of realism for the audience and they will be able to relate the artist and the characters more through personal identity. The camera language will also be quite simple, however we will use a range of different shot types to keep it interesting. We will mainly use long takes as we feel as though they work effectively when following the action, we will also use alot of closeups to show the audience the actors facial expressions and long shots will help show how he is alone and quite isolated from everyone else. I think this will help connote his emotions and feelings towards the girl and the artist will also be shot in a similar way but extreme closeups will be used to focus on certain body parts (e.g. focus on him playing the guitar by just showing his hands as this will make it more intimate with the audience and they will feel more involved)

Our magazine advert and digipak will all include a similar feel to what we have seen in the music video. We will add in a object which will be shown throughout all media texts to help create a strong synergy. This will help it be appeal able to the same targeted audience who we have aimed our music video at. In our digipak we will include two objects that will also brand the artist and make him recognisable from a artists point of you. The two objects will be of a rose and a cross, which will be shown through all media texts and the artist will be wearing a beanie in all of the images to help strengthen the brand that we are going for. The rose and cross will be shown on the digipak, and will be incorporated as a sticker onto the artists guitar and will be as a symbol on the magazine advertisement. The rose is a symbol of love and the need for a person, however as the rose will be black it will show that he is unlucky in love and the black x is a symbol of negativity and his love life may come across as not as how he wants it. However we will use the colour red in the typography as it connotes love and passion which we want to show as we believe it will work well with having some colour as the colour scheme will be quite minimal. The shots will be similar in all 3 of the media texts and we plan to show a close up and long shot of the artist in both the digipak and the magazine advert to help create synergy and he will also be dressed in the same costume with the same body language and facial expressions.  By creating this synergy it will help create a clear brand for the audience to recognise and this will help him get noticed as it will be shown in every media text we create.

We will keep colour consistent through all three products so the audience can associate the artist with the colours on the products, we will also keep him associated with a hat and a rose creating his brand allowing the audience to understand the artist. This allows the audience to get to know the audience and helps them remember him. The text style and images will be the same or similar so the audience don't get confused. 

Digipak flat plan

Digipak

This is what we want our digipak to look like, we wanted to keep colours consistent and keep the image of a rose consistent through all three products. We conformed to the conventional digipak as we had 6 sides. We looked at digipaks online and the majority had 6 sides. We used red, black and white because we felt the colours are modern and our target audience can use these colours to identify with as these three colours are currently in. We wanted to show the genre of our artist on the digipak hence the studio and guitar. We also wanted to use a range of shots so the digipak didn't look boring, we want all the sides to be different. We also decided to have the title and the name of the artist on the front because its a convention of digipak, we used the passengers album cover as inspiration as the band is in the same music genre. A big thing for us was that we wanted a simple digipak because the majority of indie artist don't tend to have overdone, amazing digipaks. So we didn't have to much on our back cover other than the track list, bar code and the record label. I picked a white background because it connotes purity, innocence and wholeness. White also connotes how simple the artist is we will also keep him simple in all other products. The name of the digipak appeared on the front cover once and the CD twice. It appeared on the cover once because we had it in a big bold font, meaning the title took up a big space on the cover. We placed it twice on the CD so people know the name when they have the CD by itself. 

Week five blog reflection

Week five

This week i created a pitch for my idea which i had to present to my class this then allowed them to participate in my focus group for them to give me feedback on my work and pitch and allowed me to ask them some questions. I felt like the focus group could have given me more information however the information i got still helped me develop my idea. However i did receive feedback which helped me develop my idea and breakdown my choices of what i wanted to do. My pitch meant that i had to be clear with my idea and know what i want to create and how and where i was going to do that. I felt like my pitch idea was rushed in terms of my idea as i felt i had to present the pitch meaning i didn't put much thought into my idea meaning i couldn't get correct feedback but the pitch and focus group mean't i had a base to develop and start my idea. 

This weeks main decision was deciding my final idea and putting it into to text to present to people to receive my first piece of feedback, this decision meant my idea went up against Ella's to decide which song/ artist we use in the final video we create together.  Deciding which one to use was a hard task in it self as we both wanted to use each others however we decided to use mine because we liked the song more and felt that we could create a music video which we both liked  in terms of creative and visual styles. 

This week we have been focusing on representation by looking at the male gaze theory and voyeurism which were two theory for me, this meant i could apply it to my work and making my work more valid. 

This week we also created our mood board and our job roles which allowed us to break down each task and share out the responsibilities, the mood board allowed us to draw inspiration on my idea and make it clear what kind of video we wanted. We also started our online surveys in class which we had to finish for homework and get people to answer them using Facebook.