Pitch and focus group

My pitch and focus group

This is my pitch which i presented to the focus group, it allowed me to show my idea to a small population of my target audience. I am using Landon Austin as i like the genre of the song, i want to create a hipster/ indie video mixing ideas from different videos which have inspired my video. 

The focus group allowed me to see what people thought of my idea for my music video, I also got people in my target audience age range so i could see how they would be able to relate and to see if they like the idea or not. The focus group helped me improve and reinforce my current ideas which i thought about.

A strengths of my focus group was that they said they liked my idea overall as they strongly felt that my idea matched the genre and the idea matched the voice and style of the artist i want to create to be in the music video. Hardeep at 0:12 said that she think the song and my idea is cute and she liked the song. They also liked that the song i chose was about a male artist singing about his feeling/ love, they felt this was different as normally we hear female artist singing about love. I agree with this, i wanted to use this to subvert the idea and change indie music video genre by using a male love song. The group also liked the idea of my locations, especially the natural settings in the forest as it created a natural mood which gave the artist a calm persona. Another strength of my idea was that they all felt that my idea would be able to relate to people in their age group.

Before i presented my pitch to the focus group as i knew i still needed to improve my idea, however the group made stronger improvements. A big improvement which i felt stood out which the group gave me was i should be careful that my music video doesn't look like the one my artist has created by not including my studio scene. I personally really liked the idea of having a studio scene in my indie genre music video as i felt it added a conventional indie aspect. At 1:34 Chanel said that i should be careful that my video doesn't look like the video which is already made which i agree with. I will find a way of making my video new, i will have a twist on the narrative.

It allowed me to see what aspects of my idea i could change to make my music video different, as the guys said i could have my artist in the narrative. By showing him as a homeless guy, who has a dream of being with a pretty rich girl who walks past him every day but he has no chance. I felt this was a good idea for a narrative because it was different to other indie videos therefore subverting the conventions.

Another improvement which i agree with is trying to make my video appeal to male artist. Akif was the only boy in the focus group and said at 1:03 that the video might not be able to appeal to him as he couldn't relate to anything in my idea but still liked the idea. So i suggested if i was to add a pretty female character in my idea, what ever idea i do i will include a pretty looking female for males to be attracted too. Chanel suggested at 1:57 that we have our artist as a tramp, i like this idea and so does Ella. It makes the video different, we will take this idea and keep it in mind when planning our idea.

I will take the strengths and improvements and use them to make my idea for my music video better. I agree with the strengths and improvements, i do especially agree with the narrative however i want to include like bright lights and studio because i really like the idea.