This week we started to analyse all three product; music video, digipak and magazines advert. We broke this down and i did the three music videos along with a digipak and Ella did the other side. This allowed me to get a real understanding of the products that i need to make and see the common conventions of each product. This was a hard task because we had to break down every aspect of the product and analyse it, I did the music videos which i found challenging because music videos can be connoted in many different ways. However this task helped develop my idea and give me ideas about different editing ways in music
videos.
I then analysed the results from my survey to see what my audience want and what they think about my idea. The results i got really helped developed my idea, from the responses i have slightly changed my idea to the typical idea about the theme of love in my narrative and the performance being in a studio. People gave good constructive feedback which meant i could develop on my idea, getting feedback also meant i could get an idea of my audience so i know what they want.
This week we also filmed our focus group for my idea, this allowed people out side our class and people who didn't answer my survey online to give me a input, this focus group was very interactive, i got a lot from this focus group because the people gave me a lot to think about. They wanted typical conventions even when i suggested the idea of subverting to make the video new. I also got a mix of peoples opinion which is good because i want my audience to be mixed of personality and cultures.
We also started our treatment this week, this week was quite hard because we had our first strict deadline. This weeks biggest decision was taking all the feedback and finalizing my idea for our final video. This week has mainly helped me develop on my ideas for all three products.
We will try and stick to this schedule when filming, it tells us where we have to been and when making filming easier. This production schedule will help us organise our production as we have to get the cast and equipment there on time whenever we have to film. We also can see when we have time to edit the footage we have, this will be the times in lesson as we can't film without our artist.
This is our shot list, this will help us when we film. We know where we have to be when filming certain shots. It also tell us who we need to film the shot and what equipment we need but most importantly what shot we need to film. This shot list gives us a rough idea what we need to film so our music video shows our idea once edited. Hopefully we will stick to this shot list as it will make production so much easier for me and Ella. When coming up with our shooting script we looked at two music videos. For each one we counted how many shots were present in each video. On average there was around 70 shots in both of these music videos and the pace of the song matches with our song "Once in a lifetime"
These are some of the locations which we will use in our music video, we picked these locations because we like the look and we believe these are common locations used in music videos. We don't want to have too many locations in the video because we don't want to confuse the audience.
Back-up location
We then picked Ella's house for the bedroom scene that we need because we have access when ever we like and its very close to school meaning we don't have to travel too much. The locations we will use is her bedroom because its a typical bedroom making the scene look more realistic to the audience. We don't want a bedroom which is expensive like you see in RnB videos we want simple because our genre is indie. This will be a back up location for us to film at incase we don't like any other shots we take.
We will also use brick lane to film the scenes when the couple are all loved up, Brick Lane has the look we want to create for our locations, it has a typical hipster look and fill making the genre more clear to the audience. We will film the couple around the brick lane market because we like the mise-en-scene. However we may have trouble getting there as we have to get on trains and the cast may not be able to travel when we need them, also if we have to re film it may be hard to get continuity. If this location fails we have a back up of the skate park in Mawney park, because this is typical location which people said they would expect. We also think it has a typical young relationship feel as well as a indie feel. We will film the stuff which will be on the projector at these locations. This location is easier to get too for the actors in the video. These locations both have the feel of a indie music video and will help portray our narrative of a homeless guy.
We also want to film in Camden because we feel that the miss-en-scene will portray our narrative perfectly. Our narrative is about a homeless guy trying to get a rich girl to notice him, we will have him sitting on street corners and walking around Camden. We also want to film the artist performing to the camera against a wall with graffiti on it. However this location may be hard to get all the cast to because its fairly far from school. If this location fails we will try and use different place in Brick Lane.
Our final location for our music video is the school music studio, we will have to get permission and book it out but we believe this location would be good for the performance and show the emotion of the artist. This will also strongly show the audience our genre and allow us to have a performance aspect to our video without having the artist against a plain back drop. Our artist will be in this location for more than half of the video so its important we get enough time at this location.
This is what we plan for our magazine advert to look like, we stuck with the same colour scheme and used the objects to help create synergy between all of the media texts. For our magazine advertisment we wanted to create something that created a clear brand for the artist. We wanted to make sure that the colours white, black and red are used in all of our media texts to create a brand for the artist. We ended up using the same cross and rose which we put in the digipak and we will include on the artists guitar as a sticker which will help create a strong synergy between all pieces of media. We wanted a close up shot of the artist in the middle of the X in the same costume that he will be wearing in the digipak and the music video. We will make sure the artist is wearing the same hat as we wanted to make this clear to the audience that this is how the artist will be recognised in the industry. We used the colour red as most of his songs will be associated with love and he will sing about his love life and heartbreaks. We stuck with the colours black and white as we felt as though even though it is quite simple it will make the main focus stand out to the audience and the artist is quite simplistic with his music so it works well together. We featured the song "Once in A lifetime" as this is the song that we will be using for our music video, we made the typography of the album title large and at the top so the focus will stay on that. We placed the artists name at the bottom in a smaller font as we felt as though this was conventionally seen in most magazine advertisments. The Interscope record label is placed in the bottom right hand corner as we don't think it is something as important as the artist himself.
This week we was very hectic as we had to get all our pre production finished so we could film in the holidays, we mainly finished our pre production however we had to make a few changes to our work and our idea. Making the decision on our final idea of going with the homeless guy trying to get the rich girl as our narrative and having a performance was the biggest decision. We also had to make a shot list for this idea, which we found easy once we knew our idea. We found that the shot list was very time consuming which we didn't expect which meant we had less time in class to do the finishing touches to other pre production work. But we worked together in order to get all the pre production done. We also had to do the flat plans for both the digipak and the magazine advert, this was a fun task as it wasn't written work. Ella did the magazine flat plan and i did the digipak, however we pre planned colours and layout together before we did the real flat plan. This meant that we could keep consistency for the audience and allowed us to brand the artist. This task had many decisions as i had to decide what kind of pictures i wanted, where i wanted them, colours, record label and text style. Before i did my flat plan of the digipak i did independent research by looking at Ed Sheeran album cover, Passengers album cover and looked at Rihanna's digipak to get an idea of layout. Ed Sheeran and Passengers album allowed me to see what kind of things indie artists have on their albums. The last main task we did this week was create the production schedule for filming, this means we know where we need to film and when, making production easier and quicker for us. We also gave our cast a copy of this schedule so the know when we need them and what for.
This digipak helped us develop our idea and showed us what a typical digipak looks like.
(The prezi can only be view on google chrome) From the vox pop and focus group we expand/ developed on our idea.
Audience- Our target audience for all 3 products are teenage girls from 14-25, we believe this is a good age for them to understand the music but also they will be attracted to the male artist. We would like to appeal to males but from the research males don't have much to relate to with our idea, however we will still try and cast a young attractive female so the males can relate a little. Females are more likely to relate to the artist because he will sing about his feelings which the majority of females like. The colours in all three products will be aimed at a young audience by using current colours such as black, white and red. These colours are in and teenagers will be able to relate and use the products for personal reasons. The main target audience for the music video will mainly be the white ethnicity due to the fact that both characters will be white. However we would like to open the artist up to all ethnicity by having a different race extras at the party to, also the magazine and Digipak won't be aimed at a specific ethnicity, we will use colours and images which can relate to every ethnicity. The artist will be aimed at working class as the Digipak mainly because a working class would be able to understand him and purchase the three products. We will appeal to the young female audience by having an attractive male as the artist and keep everything modern in all three products and have narratives which they can personally relate too. We will use costume in all three products to help attract them and make the miss-en-scene look young.
Technology- Through out the production we will be using a standard digital video camera which allows us to film the scenes on, this is because this is the only camera available to us. However the camera which we have access to will be perfect for what we want to film, the digital video camera is easy to transport which we need to get around different locations and film. We will also use a tripod when filming to keep the digital camera steady and straight, making the scenes look more real. The equipment we get will be provided by the school as we don't have a budget for this project. All the scenes we film will be stored on our SD card which is a small memory card which goes in the digital camera. The camera and tripod are very light making it easy to film in different locations and cost us no money because the school provide them. We will also use a I mac to edit all the work together using final cut to edit the music video together. This is a new program however we had a little practise on at the end of last year. For the magazine and Digipak we will be using fireworks and photoshop to create, this makes it easier for us to make the two products look realistic, we also have experience using the two programs meaning we shouldn't take too long with the products. The equipment we are using is given by the school and is all familiar to us making this project easier in term of technology. In post production we will use a flip camera to film our evaluations because it allows us to set it up easily and allows us to transfer the video quickly at a low quality to the computer to upload. We have used a flip camera before making it easier for us and allows us to build on our current knowledge. We will use a range of websites during production such as youtube to get inspiration for editing techniques and to analyse products to get a real understanding of what we are making. We will use outlook skydrive to upload powerpoint and word documents through out the year as it gives the teachers easy access to our work and allows me to view my work when ever i need it. We will use the internet to get images for the magazine cover like the interscope logo and other logo which we may need.
Logistics- We have a few locations in mind because we don't know if we will be able to get to them or if we are allowed to film in these locations. We need a studio to film the scene when he is singing to connote the genre of indie. We will try and use the school studio however we need permission and need to know when we can film. If not we will have to find an alternative. We then need a location to film the narrative, we will need a party location which will be at my house as we have access when ever we want and its easy to get to for us. We will also need to film the couple doing couple stuff which could be anywhere so we could use the street which we have access to anytime, however if we want a hipster look we have to travel which may be hard with the cast as they might not have the time so we have consider using the green screen, even for our photos for the digipak. The locations we use for filming will be the same for the digipak as we want to keep the three products consistent. We will also use Ella's bedroom as we have unlimited access to it and can film when ever, this location will also be easy to get to for everyone. For the magazine we are going to use a black backdrop, so we will have to book the backdrops at school and make sure we can get the cast all there at one time. We are still considering people to play the artist because we want a certain look as we want a white male who can lip sink and have good chemistry with the female. We have someone in mind but we still want to look, this person will be chosen if they can lip sink and have the look, we really want to create the look of a indie artist so the audience know what genre we are making the video from. The main problems which we might find is finding someone with the look and being able to lip sink, so we may have to settle for one or the other, we don't want someone who is boring in front of the camera. The weather maybe a problem because its starting to get cold which will make it hard to travel to locations and film. They weather may be inconsistent for filming which may make the video look unreal. We also want someone who will be able to do the photo shoot for the magazine and digipak, we have to find someone who has the time.
Artist=
Our artist is Landon Austin a white,young male who is based in Nashville, USA. Landon belongs to the indie genre and is represented as a simplistic and casual artist. This is shown through his music videos and his appearance Landon wears typical clothes such as a plain t-shirt and jeans and his music videos are often just him singing to the camera .This tells us that he is laid back and the focus is all on his voice rather than his looks and what he wears. Landon Austin plays a guitar, like most indie artists this connotes that he is a real artist and hasn't been shaped by the music industry. The use of his instrument in most of his songs shows that he can use this to express his emotions and his dedication and passion for his career as an artist. We feel as though the artist may
come across as quite smart and more well dressed than we expect when we listen to our music so we have made some changes to make him fit the genre with how we feel he should fit it. Our artist wont be materialistic and will never be seen wearing brands which will make him more appeal able to a people of a working class. He will be branded by wearing a beanie hat, which will be seen throughout all of the media texts to show a clear link. He will also wear skinny acid wash jeans, a white t-shirt, a bomber jacket and just plain trainers. We have decided to use this style as our focus group said they would want the artist to come across a simple and like a typical hipster. From our survey we carried out we also found that people want our artist to be exactly like that description, compared to him wearing a suit, a shirt, sunglasses or baggy trousers and a hoody.
Our Vision:
Our vision is to have a split between a narrative and a performance which will occur throughout the whole of the music video. We will have three main locations, one being in a normal room where we will probably use the green screen. Our second location will be at a party where we will film the narrative side to the music video and our final location will be used for the performance element where it will be set in a recording studio. Throughout this we will have the artist in the same costume throughout the performance to keep it the same, and he will always be seen singing with his guitar as this is also a strong part contributing to his brand. By showing him in a recording studio it will connote his love and dedication for his role as an artist, and by showing his guitar as a prop it will help show how he can show his emotions through his music. When using the green screen we will create a projection which will appear over the plain screen and the two characters in the narrative will stand in front of it so the projection is over them. We got some inspiration from the music video Ariana Grande-The Way as they use a similar projection over the two artists featuring in the song (http://www.youtube.com/watch?v=_sV0S8qWSy0). This will help show the audience more about what their relationship is like and the good and bad times they went through. In the location where we see the two characters at a party we will see the boy and girl being quite distant from each other. The girl will be seen dancing with other boys while we contrast and see the boy on his own and this helps connote his heartbreak and longingness for the girl. This will help show the different sides to the relationship and how the relationship has its ups and downs. We got some inspiration from Beyonces music video-If i were a boy as they use a similar party scene where the girl is attracting male attention and the boy reacts in a bad way when she approaches him after (http://www.youtube.com/watch?v=AWpsOqh8q0M). The props will be rather minimal and often found just like the lighting as we don't have resources to be making anything to fancy. I think keeping it simple with just a guitar and using locations which we can use freely will be much better as it will create a sense of realism for the audience and they will be able to relate the artist and the characters more through personal identity. The camera language will also be quite simple, however we will use a range of different shot types to keep it interesting. We will mainly use long takes as we feel as though they work effectively when following the action, we will also use alot of closeups to show the audience the actors facial expressions and long shots will help show how he is alone and quite isolated from everyone else. I think this will help connote his emotions and feelings towards the girl and the artist will also be shot in a similar way but extreme closeups will be used to focus on certain body parts (e.g. focus on him playing the guitar by just showing his hands as this will make it more intimate with the audience and they will feel more involved)
Our magazine advert and digipak will all include a similar feel to what we have seen in the music video. We will add in a object which will be shown throughout all media texts to help create a strong synergy. This will help it be appeal able to the same targeted audience who we have aimed our music video at. In our digipak we will include two objects that will also brand the artist and make him recognisable from a artists point of you. The two objects will be of a rose and a cross, which will be shown through all media texts and the artist will be wearing a beanie in all of the images to help strengthen the brand that we are going for. The rose and cross will be shown on the digipak, and will be incorporated as a sticker onto the artists guitar and will be as a symbol on the magazine advertisement. The rose is a symbol of love and the need for a person, however as the rose will be black it will show that he is unlucky in love and the black x is a symbol of negativity and his love life may come across as not as how he wants it. However we will use the colour red in the typography as it connotes love and passion which we want to show as we believe it will work well with having some colour as the colour scheme will be quite minimal. The shots will be similar in all 3 of the media texts and we plan to show a close up and long shot of the artist in both the digipak and the magazine advert to help create synergy and he will also be dressed in the same costume with the same body language and facial expressions. By creating this synergy it will help create a clear brand for the audience to recognise and this will help him get noticed as it will be shown in every media text we create.
We will keep colour consistent through all three products so the audience can associate the artist with the colours on the products, we will also keep him associated with a hat and a rose creating his brand allowing the audience to understand the artist. This allows the audience to get to know the audience and helps them remember him. The text style and images will be the same or similar so the audience don't get confused.
This is what we want our digipak to look like, we wanted to keep colours consistent and keep the image of a rose consistent through all three products. We conformed to the conventional digipak as we had 6 sides. We looked at digipaks online and the majority had 6 sides. We used red, black and white because we felt the colours are modern and our target audience can use these colours to identify with as these three colours are currently in. We wanted to show the genre of our artist on the digipak hence the studio and guitar. We also wanted to use a range of shots so the digipak didn't look boring, we want all the sides to be different. We also decided to have the title and the name of the artist on the front because its a convention of digipak, we used the passengers album cover as inspiration as the band is in the same music genre. A big thing for us was that we wanted a simple digipak because the majority of indie artist don't tend to have overdone, amazing digipaks. So we didn't have to much on our back cover other than the track list, bar code and the record label. I picked a white background because it connotes purity, innocence and wholeness. White also connotes how simple the artist is we will also keep him simple in all other products. The name of the digipak appeared on the front cover once and the CD twice. It appeared on the cover once because we had it in a big bold font, meaning the title took up a big space on the cover. We placed it twice on the CD so people know the name when they have the CD by itself.
This week i created a pitch for my idea which i had to present to my class this then allowed them to participate in my focus group for them to give me feedback on my work and pitch and allowed me to ask them some questions. I felt like the focus group could have given me more information however the information i got still helped me develop my idea. However i did receive feedback which helped me develop my idea and breakdown my choices of what i wanted to do. My pitch meant that i had to be clear with my idea and know what i want to create and how and where i was going to do that. I felt like my pitch idea was rushed in terms of my idea as i felt i had to present the pitch meaning i didn't put much thought into my idea meaning i couldn't get correct feedback but the pitch and focus group mean't i had a base to develop and start my idea. This weeks main decision was deciding my final idea and putting it into to text to present to people to receive my first piece of feedback, this decision meant my idea went up against Ella's to decide which song/ artist we use in the final video we create together. Deciding which one to use was a hard task in it self as we both wanted to use each others however we decided to use mine because we liked the song more and felt that we could create a music video which we both liked in terms of creative and visual styles. This week we have been focusing on representation by looking at the male gaze theory and voyeurism which were two theory for me, this meant i could apply it to my work and making my work more valid.
This week we also created our mood board and our job roles which allowed us to break down each task and share out the responsibilities, the mood board allowed us to draw inspiration on my idea and make it clear what kind of video we wanted. We also started our online surveys in class which we had to finish for homework and get people to answer them using Facebook.
Focus group with Abbie, Melissa, Rohini, Simone, Baldeep and Aleemos to find out what they thought about our idea. We used our treatment to see what they thought about our idea and to see what they thought we could change or add to make the music video better. They had a lot of input however i felt like we could have involved our treatment more in the discussion. The majority thought that we should have a typical indie love story but add a big twist at the end. Melissa suggested that we have the female as a lesbian which the audience wouldn't expect. However Abbie and Aleemos were strong about the typical love story.
The focus group gave me a lot of information to improve my idea but i felt that i could have got my idea across more stronger to be analysed more rather than getting general points. The points they made have affected my idea in a big way as i would like to re-think my idea to make it better and make it appeal to people these age. Having a male in the focus group allowed me to get both genders view on my idea allowing to add aspect which appeal to both sex but Aleemos pointed out that it may not be his gender it may be because he listens to a different genre. At 4:01 simone said the song was very cute and at 4:03 Abbie said the song is very moving which is something we wanted because we felt we could make a video for a song like this. It gives us space to work with a relationship developing.
We didn't really talk about brand but i spoke to Baldeep individually and she said that she would expect to denote him in a hat typically, the hat could become his brand as indie/ hipsters do wear hats, this was my idea anyway so i was glad she spotted it. I don't think i will change the brand of him as i like this idea as well and feel like it fits the genre.
However the strengths of this focus group meant that i could see what people thought of my idea and they gave good feedback like they thought our idea was good for the song we picked, they also had a good reaction when they listened to the song. They also had good ideas about subverting the look of an indie artist to a tracksuit, as they thought bad boys still having feelings and they would like this in a video. They were also able to tell me what the expected to see visually which was very helpful in terms of development. I liked what they said in terms of visual aspects, they wanted fields, flowers and guitar. I agree with all these as they fit the genre. This was all agreed around 4:00 into the video. However they didn't like when i suggested that i would make a video which subverted the common idea of a love video because they felt it wouldn't match the song. I wanted to make something that subverted common ideas but they didn't agree so my development in terms of subverting idea has changed to conforming the typical ideas and views of indie music videos. When they were asked to tell us what the artist looked like they gave features i wanted however they weren't keeping in mind that we had to find someone like this and find someone who could perform making my development of casting harder. They also said that the creative side should be simple because the song is simple and they want people to listen to the lyrics however i don't believe this because the music video would become boring if it was all plain and simple, however i have to make a video what they like as they are the audience. At 4:45 the group but mainly Abbie said basic, Aleemos suggested at 4:41 that we have the video in a field with a guitar which is something we agreed with. When i asked them what i should change about my idea they didn't have much input however the discussion they gave before hand was very helpful in terms of creative and visual development for my idea. At 4:04 of the second video Simone suggested that we have the girl had the artist money at the last minute so the music video ends on a happy note.
The biggest problem of this focus group was that i didn't feel personally that i asked enough about by idea however i still made development on my idea from this focus group as they gave me new ideas and developed slightly on my idea when i presented it.
Vox pop
This is our vox pop, this allowed us to get more views on our idea, this gave us more idea about our idea rather than the genre itself. It also allowed us to get more mixed view, we got more males in the vox pop which gave us more of a sample of the audience.
What did you aim to find out with your research?
Even though we did a focus group we wanted to do a vox pop because we felt in the focus group we didn't get enough feedback on our idea, however the feedback from the vox pop did help develop our idea. With the vox pop we aimed to get more of a mixed feedback from males and females, which we did.
How did you undertake it?
With the vox pop we went around with a camera and asked people four questions about our idea about our idea. We told the people our about our idea before, we then asked what they thought, what idea they liked more out of the two, what we could improve and what would they do. This gave us a good insight into both our audience and insight into our idea and allowed us to develop. In the focus group we asked similar question but gave less detail about our idea and we asked more general question like what would you want the artist to look like. We filmed this in the canteen with students in our year with a camera and tripod.
What do the results suggest?
With the vox pop the results suggest that we slightly need to develop on our idea because the majority of people weren't to keen on our idea when we asked them to explain what they liked and what we could improve. However from the focus group we got that people like the typical idea of love in our music video because of the genre. Combining the feedback from both the vox pop and focus group we have to develop on our idea by making sure its not cliche by making the relationship look unrealistic, but people wanted in the focus group wanted the typical simple video by having him with a guitar in a big open location to show how much the song means to him. The results from both research suggest our narrative is okay but needs slight development to make the idea more solid in a video so it doesn't look unrealistic.
Are any of your results surprising or conflicting? Why could this be?
The results we got from the focus group were completely different to the vox pop feedback this could be because people have different taste and like different things which we need to remember to appeal to everyone. We didn't expect people our age to want a typical video because thought they would find boring, we thought they would want a video with loads of edits and cuts but no they want typical which we will go with because the majority said they like the typical love story for this song. This could be because of the genre which is good because it means our genre comes across clearly. We also found that people wanted an open field which was also typical, however we would like to go against this and have a studio and a party scene as we have developed on our idea since both the vox pop and focus group, using one persons feedback which we got off camera. If people want typical we will make sure the artist comes across typical by conforming to the conventions of the the indie genre by showing him in a studio with a guitar and have a typical love story. This was agreed by Aleemos at 4:01 into the focus group.
Is there any reason that this answer could be bias/ inaccurate?
The results may be biased because they feel they need to give a good answer, however we made sure they answered properly by telling them we needed their real opinion to help develop on our idea. It may also be inaccurate because they don't know anything about the genre or music videos which may affect their view or ideas. The main reason for any results being bias is because people feel that they have to give positive feedback to the camera.
How does this affect what we will do with our music video?
This confuses us more when we try and use the feedback to develop on our idea. We have to try and balance the feedback in general, we developed our idea by taking all the feedback, people also gave use feedback off camera which also helped us develop the idea further. We have to remember that people are trying to be nice but we did ask them for improvements which will help the people put the feedback in a nice way to help us develop the idea.
This would be the perfect person (Target audience) for my artist. I used the surveys which i collected to sum up my audiences. They would like to see the artist perform and have a typical love narrative along with a cool, hipster and fun personality. This profile sums up my perfect audience for my artist, however my artist will try and appeal to a wide audience as well as people who commonly listen to the indie genre.
I used the survey to collect information on my idea but also to see what my audience are like. The results will help me develop my idea to make it better. I asked 10 questions so people didn't get bored and just click any answer. These results helped me narrow down my idea and helped me see how i can appeal my artist to the target audience. It also allowed the target audience to influence my artist, so they got what they wanted.
I created a survey monkey which allowed me to get my target audiences view on my idea and for me to see what my audience are like and what they want. I used a mix of questions to understand the audience and get an idea this meant they had different things to talk about so then i could analyse the results and make a music video which they influenced. I posted the survey on Facebook to get responses from people, 20 people responded which means i can get a good idea as my sample isn't too small. My survey consisted of 10 question for the people to answer.
We looked at three different magazines which promoted artist and analysed them so we could understand what the cover connotes and it will help us when we have to create our magazine advert.
I analysed three music videos to help me create my idea but also to see conventions and styles within different genres, it allowed me to see how different but similar music videos are. I found not a lot of music videos have twist, this is something i would like to have in my music video. I analysed different music genres to see if i could use any aspects in my music video to subvert the common idea about indie music videos.
This week we started to create our presentation which will present in class next week, my pitch must include certain stuff about my idea as well as my artist. I created my pitch in power point. I must include a introduction slide which will be a short summary on my idea, then i must include permission, my song, who my artist is, my idea, what they will look like, equipment, target audience, location and who i will cast and how. The pitch is very detailed which mad it hard for me because i wasn't a 100% sure on my idea however i used the idea of having a typical indie video but making it modern to appeal to a new generation. This week i have been focusing on making my presentation the best it can be by adding images to explain my idea and trying to present my pitch in a active way. My focus has been simply on the pitch however i did have to make the big decision of going with this idea and thinking about the small aspects of my idea.
I was also trying to make my artist appear a a new and original artist who wasn't typical artist from the indie genre, i also had to make sure my pitch didn't any other music video ideas. This week i learnt that you have to be confident in your idea so that other people become confident in your idea as i was worried people wouldn't like my pitch.
