Focus group/ Vox pop
Focus group with Abbie, Melissa, Rohini, Simone, Baldeep and Aleemos to find out what they thought about our idea. We used our treatment to see what they thought about our idea and to see what they thought we could change or add to make the music video better. They had a lot of input however i felt like we could have involved our treatment more in the discussion. The majority thought that we should have a typical indie love story but add a big twist at the end. Melissa suggested that we have the female as a lesbian which the audience wouldn't expect. However Abbie and Aleemos were strong about the typical love story.
The focus group gave me a lot of information to improve my idea but i felt that i could have got my idea across more stronger to be analysed more rather than getting general points. The points they made have affected my idea in a big way as i would like to re-think my idea to make it better and make it appeal to people these age. Having a male in the focus group allowed me to get both genders view on my idea allowing to add aspect which appeal to both sex but Aleemos pointed out that it may not be his gender it may be because he listens to a different genre. At 4:01 simone said the song was very cute and at 4:03 Abbie said the song is very moving which is something we wanted because we felt we could make a video for a song like this. It gives us space to work with a relationship developing.
We didn't really talk about brand but i spoke to Baldeep individually and she said that she would expect to denote him in a hat typically, the hat could become his brand as indie/ hipsters do wear hats, this was my idea anyway so i was glad she spotted it. I don't think i will change the brand of him as i like this idea as well and feel like it fits the genre.
However the strengths of this focus group meant that i could see what people thought of my idea and they gave good feedback like they thought our idea was good for the song we picked, they also had a good reaction when they listened to the song. They also had good ideas about subverting the look of an indie artist to a tracksuit, as they thought bad boys still having feelings and they would like this in a video. They were also able to tell me what the expected to see visually which was very helpful in terms of development. I liked what they said in terms of visual aspects, they wanted fields, flowers and guitar. I agree with all these as they fit the genre. This was all agreed around 4:00 into the video.
However they didn't like when i suggested that i would make a video which subverted the common idea of a love video because they felt it wouldn't match the song. I wanted to make something that subverted common ideas but they didn't agree so my development in terms of subverting idea has changed to conforming the typical ideas and views of indie music videos.
When they were asked to tell us what the artist looked like they gave features i wanted however they weren't keeping in mind that we had to find someone like this and find someone who could perform making my development of casting harder.
They also said that the creative side should be simple because the song is simple and they want people to listen to the lyrics however i don't believe this because the music video would become boring if it was all plain and simple, however i have to make a video what they like as they are the audience. At 4:45 the group but mainly Abbie said basic, Aleemos suggested at 4:41 that we have the video in a field with a guitar which is something we agreed with.
When i asked them what i should change about my idea they didn't have much input however the discussion they gave before hand was very helpful in terms of creative and visual development for my idea. At 4:04 of the second video Simone suggested that we have the girl had the artist money at the last minute so the music video ends on a happy note.
The biggest problem of this focus group was that i didn't feel personally that i asked enough about by idea however i still made development on my idea from this focus group as they gave me new ideas and developed slightly on my idea when i presented it.
However they didn't like when i suggested that i would make a video which subverted the common idea of a love video because they felt it wouldn't match the song. I wanted to make something that subverted common ideas but they didn't agree so my development in terms of subverting idea has changed to conforming the typical ideas and views of indie music videos.
When they were asked to tell us what the artist looked like they gave features i wanted however they weren't keeping in mind that we had to find someone like this and find someone who could perform making my development of casting harder.
They also said that the creative side should be simple because the song is simple and they want people to listen to the lyrics however i don't believe this because the music video would become boring if it was all plain and simple, however i have to make a video what they like as they are the audience. At 4:45 the group but mainly Abbie said basic, Aleemos suggested at 4:41 that we have the video in a field with a guitar which is something we agreed with.
When i asked them what i should change about my idea they didn't have much input however the discussion they gave before hand was very helpful in terms of creative and visual development for my idea. At 4:04 of the second video Simone suggested that we have the girl had the artist money at the last minute so the music video ends on a happy note.
The biggest problem of this focus group was that i didn't feel personally that i asked enough about by idea however i still made development on my idea from this focus group as they gave me new ideas and developed slightly on my idea when i presented it.
Vox pop
What did you aim to find out with your research?
Even though we did a focus group we wanted to do a vox pop because we felt in the focus group we didn't get enough feedback on our idea, however the feedback from the vox pop did help develop our idea. With the vox pop we aimed to get more of a mixed feedback from males and females, which we did.
How did you undertake it?
With the vox pop we went around with a camera and asked people four questions about our idea about our idea. We told the people our about our idea before, we then asked what they thought, what idea they liked more out of the two, what we could improve and what would they do. This gave us a good insight into both our audience and insight into our idea and allowed us to develop. In the focus group we asked similar question but gave less detail about our idea and we asked more general question like what would you want the artist to look like. We filmed this in the canteen with students in our year with a camera and tripod.
What do the results suggest?
With the vox pop the results suggest that we slightly need to develop on our idea because the majority of people weren't to keen on our idea when we asked them to explain what they liked and what we could improve. However from the focus group we got that people like the typical idea of love in our music video because of the genre. Combining the feedback from both the vox pop and focus group we have to develop on our idea by making sure its not cliche by making the relationship look unrealistic, but people wanted in the focus group wanted the typical simple video by having him with a guitar in a big open location to show how much the song means to him. The results from both research suggest our narrative is okay but needs slight development to make the idea more solid in a video so it doesn't look unrealistic.
Are any of your results surprising or conflicting? Why could this be?
The results we got from the focus group were completely different to the vox pop feedback this could be because people have different taste and like different things which we need to remember to appeal to everyone. We didn't expect people our age to want a typical video because thought they would find boring, we thought they would want a video with loads of edits and cuts but no they want typical which we will go with because the majority said they like the typical love story for this song. This could be because of the genre which is good because it means our genre comes across clearly. We also found that people wanted an open field which was also typical, however we would like to go against this and have a studio and a party scene as we have developed on our idea since both the vox pop and focus group, using one persons feedback which we got off camera. If people want typical we will make sure the artist comes across typical by conforming to the conventions of the the indie genre by showing him in a studio with a guitar and have a typical love story. This was agreed by Aleemos at 4:01 into the focus group.
Is there any reason that this answer could be bias/ inaccurate?
The results may be biased because they feel they need to give a good answer, however we made sure they answered properly by telling them we needed their real opinion to help develop on our idea. It may also be inaccurate because they don't know anything about the genre or music videos which may affect their view or ideas. The main reason for any results being bias is because people feel that they have to give positive feedback to the camera.
How does this affect what we will do with our music video?
This confuses us more when we try and use the feedback to develop on our idea. We have to try and balance the feedback in general, we developed our idea by taking all the feedback, people also gave use feedback off camera which also helped us develop the idea further. We have to remember that people are trying to be nice but we did ask them for improvements which will help the people put the feedback in a nice way to help us develop the idea.
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