Dyer's star theory

Dyer's star theory 

Stars of construction- Many artist use talent shows to break though and make it in the industry, however along the way they are re-branded to appeal to the audience. An example of Leona Lewis from the X factors, she auditioned 2006. In the audition we denote her to look like an average girl in society in terms of looks and style. She's not over done or under done, she's the perfect person for the X factor to build on and turn her into an artist a mainstream audience will like as she is very pretty and has a good voice. She fits under stars of construction in my view as the X factor has transformed her image to appeal to the audience. She has also built up her career through the media as her time in the X factor gave her a lot of publicity as the media like to write about competitions such as the X factor. The publicity also use her transformation as a base to talk about her. However her voice fitted perfectly in the industry at that time and her voice became her unique selling point as it was completely different to any other artist. In my view Leona became a brand/ representation of the X factor, she will always be referred to as the winner of X factor 2006 however out of all the X factor winners she is the most unique.

You can clearly see the transformation of Leona however its not the transformation in the voice but in the look and style.

Stars as product- Some artist are created to fit the gap in the industry such as Justin Bieber, i personal feel like he was signed to attract a young female audience in order to sell albums, tours and merchandise to make money rather than people actually liking his music. He was also style in a certain way when he broke through to look like he did to attract young girls. In my view his voice can't compete with other artist like Beyonce and Justin timberlake, also brands such as dre beats have used bieber in order to sell more products making him a star as products.

Stars of embodiments of culture/ ideologies- Jay z in my view is the biggest embodiment of rap culture. He has been around for many years and has had a big impact on rap. People and artist look up to him, he has become peoples role model. Jay z has also pressed and brought up talk with his triangle trademark as well as his all black everything, he has pressed the idea of rappers wearing all black. He has also made the Yankees hat more famous than the Yankee stadium. However unlike other stars of embodiment he doesn't push ideologies but in my view he plants them deep in his songs, as most of his music videos have triangles seeded deep within.

Stars as personality- I would say that Beyonce is a star as personality as she gives of a good persona, we denote this in most of her interview with her humble way. Also in her music video she's not to explicit and doesn't do anything that you wouldn't expect her to do. Also she appeals to such a wide target audience as well as business mind. We see her trying to better herself to motivate her audience. She also keeps a lot of her personal stuff to herself but still gives her audience what they want with her tour and music videos. We can denote from her performance at the Whitehorse that she has a soft side and we can also she from her documentary life is but a dream that she is willing to open up to show her real side. Lastly we also she her trying to promote healthy eating with her song move your body.